Download e-book for kindle: Adland: A Global History of Advertising by Mark Tungate

By Mark Tungate

ISBN-10: 0749464313

ISBN-13: 9780749464318

ISBN-10: 0749476370

ISBN-13: 9780749476373

Adland is a ground-breaking exam of recent ads, from its origins and evolution to the present ads panorama. Bestselling writer and journalist Mark Tungate examines key advancements in advertisements, from replica ads, radio and tv, to the possibilities afforded through the explosion of electronic media after which interviews prime names in advertisements this day, together with Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, in addition to twentieth century luminaries comparable to Phil Dusenberry and George Lois.

Exploring the roots of the advertisements in long island and London, from Hopkins and Lasker to the Mad males of the 50s, Tungate then covers brand new vast communique teams and the rising markets of japanese Europe, Asia and Latin the United States. Adland bargains a complete exam of an international and indicates ways that it truly is more likely to advance within the future.

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Adland: A Global History of Advertising by Mark Tungate

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