By Sean Nixon
`Advertising Cultures is a lucid, thorough and hugely enticing account of advertisements creatives that unlocks the most important concerns for figuring out the tradition industries: creativity and gender. It marks an enormous new contribution to the cultural learn of financial lifestyles' - Don Slater, London university of Economics
The financial and cultural position of the `creative industries' has won a brand new prominence and centrality in recent times. This new salience is explored right here in the course of the such a lot emblematic inventive undefined: advertising.
Advertising Cultures also marks an important contribution to the examine of gender and of business cultures via its detailing of ways gender is written into the artistic cultures of ads and into the subjective identities of its key practitioners.
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Additional info for Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon