Get Contemporary Issues in Social Media Marketing PDF

By Bikramjit Rishi,Subir Bandyopadhyay

ISBN-10: 1138679178

ISBN-13: 9781138679177

ISBN-10: 1138679186

ISBN-13: 9781138679184

In a short while span, social media has remodeled verbal exchange, in addition to the best way shoppers purchase, reside and make the most of services and products. realizing the views of either shoppers and agents may help companies to layout, increase and enforce higher social media advertising techniques. besides the fact that, educational learn on social media advertising has now not stored speed with the sensible functions and this has ended in a serious void in social media literature. This new textual content expertly bridges that void.

Contemporary matters in Social Media provides the main innovative findings in social media advertising, via unique chapters from quite a number the world’s prime experts within the region.

Topics include:

• the shopper trip in a social media world

• Social media and buyer courting administration (CRM)

• Social media advertising targets and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The booklet is perfect for college students of social media advertising, social media advertising and marketing execs, researchers and academicians who're attracted to figuring out extra approximately social media advertising and marketing. The booklet also will turn into a reference source for these agencies which are looking to use social media advertising for his or her manufacturers.

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay

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