New PDF release: Cooperation Between Established Firms and Startups in Order

By Tobias Gebhardt

ISBN-10: 3656948860

ISBN-13: 9783656948865

Master's Thesis from the yr 2014 within the topic enterprise economics - corporation formation, company Plans, grade: 2,3, collage of Southern Denmark (Department of promoting & Management), direction: administration of Innovation techniques, language: English, summary: Technological discontinuities were characterizing many markets for numerous years. crucial drivers for which are the net and startups, which utilize this expertise which will create new company types. This development is sort of usually not easy verified enterprises and phone for them to depart their “comfort zone”. In contradiction to this aggressive point of view, this paper goals to focus on the synergies among businesses that experience already been working for a few years and new industry entrants. by means of doing so, it truly is tested how either may perhaps engage with the purpose of commercializing items and maintaining innovation. Thereby, company incubators, company enterprise capitalists and non-equity relationships among proven enterprises and startups are regarded as types of cooperation. as well as that and through the use of the information of a carried out survey, insights into the reviews and expectancies of incumbents and startups might be additionally supplied. Following this, managerial implications shall function a base for destiny cooperation and the administration of technological discontinuities.

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Cooperation Between Established Firms and Startups in Order to Address Technological Discontinuities by Tobias Gebhardt

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